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Data and AI

Barometer of Data Management Directions 2024

In 2024, generative AI is making its way onto the agendas of General Management

53 Data Managers from large and medium-sized French companies share their insights on their organizational models, projects, challenges, and difficulties. The excitement around generative AI has disrupted the year for Chief Data Officers and has made its way onto the agendas of General Management. 2023 was the year of rapidly launching new experiments to form convictions about uses, technologies, and associated risks.

The goal of data managers is to make 2024 the year of moving these new uses into production and deploying tools throughout the company that natively incorporate this technology. The voting of the AI Act will reinforce the trend to produce trustworthy artificial intelligence.

Discover the key figures, testimonials, and conclusions from our 5th Barometer of Data Management Directions.


  • Generative AI is at the heart of business concerns.
  • Organizations are transforming for data and now seek to transform through data.
  • Three major challenges to be met in 2024 to address all the levers of value generation through data.

With testimonials and contributions from companies in various sectors:

  • AG2R, April, CCR RE, Groupama, Matmut, SCOR (insurance)
  • Arkea, La Banque Postale, BPCE, BNP Paribas, Crédit Mutuel, LCL (banks)
  • Chanel, Christian Dior Couture, Danone, Décathlon, ETAM, Eureden, L’Oréal, LSDH, Manutan, Terrena (consumer goods, retail, distribution)
  • EDF R&D, Engie, GRTGaz, Orano, Schneider, Technip, Veolia Water France (energy, utilities)
  • Arcelor Mittal, EGIS, Eramet, MBDA, Michelin, Modular Group, Plastic Omnium, Safran, Saint Gobain, setec, Ynsect (industries)
  • The French Ministry of Culture, Ministry of the Interior and Overseas Territories, Pôle Emploi, Île-de-France Region (public services)
  • GSF, Orange, Santeclair, Sodexo, SNCF (other)

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