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A Day in the Life of a CMO

Why should CMOs enable real-time marketing to drive sustainable growth? Hear from a leading CMO as he talks about his views on how the role of a marketer has changed.

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.

Björn Loose

CMO, MAN Truck&Bus

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Darshan Shankavaram

Expert in Digital Customer Experience