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EVEREST GROUP RECOGNIZES CAPGEMINI AS A MAJOR CONTENDER and A Star performer IN ITS MARKETING SERVICES PEAK MATRIX® 2023

22 Jun 2023

Capgemini has been recognized by Everest Group due to its extensive coverage of the marketing services value chain, its commitment to delivering high-quality services across the globe, and its dedication to investing in digital tools, platforms, and third-party vendors that meet its customers’ needs.

Everest Group’s Marketing Services PEAK Matrix® assesses marketing service providers based on their key strengths and limitations.

Everest Group evaluate vendors on their ability to deliver immediate benefits and how they meet client future requirements, vendors are identified into one of three categories: Leaders, Major Contenders, and Aspirants. A Star Performer title demonstrates the most improvement over time on the PEAK Matrix®.

Capgemini has recently been named a “Major Contender” and a “Star Performer” in Everest Group’s most recent Marketing Services PEAK Matrix®, 2023 report.

The report highlighted several of Capgemini’s key strengths, including its:

  • Extensive coverage of the marketing services value chain, with a high focus on strategic consulting, design, and content solutions
  • Acquisition of Rufus Leonard and the creative agency Frog, which help boost its creative, strategy, design, and innovation capabilities
  • Large client base across key industries and success in European markets, especially its strong presence across Nordic and Western European countries
  • Strong offshore presence that enables it to provide economical solutions to its clients, while its widespread network of digital studios augments its ability to provide localized support to clients
  • Robust delivery model and ability to offer support in over 20 languages.

“Capgemini has capabilities across the spectrum of strategy and design right through to operational implementation, enabling it to deliver innovative and exceptional experiences at scale. Its recent investments have further enhanced its ability to provide strategic offerings to its clients. This has led to Capgemini’s position as a Major Contender and a Star Performer on Everest Group’s Marketing Services PEAK Matrix® 2023.”

Nishant Jeyanth, Practice Director, Everest Group

Discover how Capgemini’s Connected Marketing Operations solution – part of its Intelligent Customer Operations offer – delivers frictionless, digitally-augmented, data-driven marketing operations that drive more seamless experiences with your customers.

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