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Consumer products

Reimagine the future of consumer products in the new era of connected commerce.

Today’s consumers expect brands to offer products and experiences that meet their individual preferences and match their commitment to social responsibility, health, and sustainability – immediately.

In this landscape, brands don’t just need to understand what their consumers want, but also how to orchestrate the end-to-end supply ecosystem to meet demand through next-generation digital manufacturing capabilities and resilient, agile, and flexible fulfillment channels.

“The behaviors of today’s consumers have shifted dramatically over the past 18 months and their expectations have evolved in parallel. With many of these changes proving permanent, brands are faced with the need to evolve and reinvent, rapidly and continuously.”

Tim Bridges, Capgemini’s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Redefining success

Learn how to deliver on promises to today’s customers.

Optimizing consumer choices to maximize the experience.
We recognize the fundamental shift brands are facing – from a traditional one-way B2B model to a multichannel strategy that blends physical and digital, B2B and B2C, partner and owned channels.

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Orchestrating the end-to-end supply ecosystem.
With decades of experience in business transformation and intelligent supply and fulfilment networks, we help brands fundamentally reinvent the supply chain, infusing operations with data, analytics, and AI, to orchestrate players, cut costs, improve agility, and better serve the customer.

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Embedding social responsibility and environmental sustainability throughout the product lifecycle.
A tremendous shift in consumer sentiment has pushed environmental concerns, sustainability, and healthy lifestyle choices into the mainstream.

Capgemini helps brands embrace their purpose across the business and leverage their commitments to differentiate in a crowded and hyper-competitive market.

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More client stories from across the Group

People Data Center (PDC)

In collaboration with Unilever, we bring you the answer to changing consumer behavior.

Meet our experts

Martin Lam

Head of Technology, Principal Solutions Architect, Capgemini Insights and data, Norway
Martin has long experience in Business Intelligence, Data warehousing, Data platform and Analytics. He has competence in many areas from architecture, data modelling to design of solutions for business insights, balanced scorecards, advanced analytics, AI and reporting. He has worked with many database technologies, ETL tools, reporting tools and Cloud platforms Azure, AWS, Google Cloud and Snowflake.

Geir Ove Wist

Managing Solution Architect
Geir Ove Wist is a Managing Solution Architect with more than 24 years’ IT experience at leading companies in industry, pharmacy and retail. Driven, innovative and pragmatic problem-solver. Strong communication, collaboration and team leader skills across disciplines. He has participated in over 30 projects, mainly SAP related, ranging from developer and team lead to architect and project manager. Core competencies is within SAP Stack, with Business Warehouse, Business Objects, SLT, CAR and ERP as main areas the last years. In depth competence also in many other IT areas. Thrives performing in the intersection of different technologies and management.

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